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Marketing & Communications Services

Strategic Initiatives & Priorities

UI Health Marketing provides business and marketing consultation, including aligning your goals and objectives with those of the organization to outline the best marketing approach and success measures. The Marketing team is actively engaged in executing the Hospital’s Strategic Plan and Strategic Goals & Initiatives.

Contacts: Rachel Paus, Ashley Haglund

External Marketing & Service Line Development

We develop strategic plans for fully integrated marketing campaigns that measure and track growth and return on investment for ambulatory and hospital-based services and clinical programs. We are well versed in consumer behavior and the latest approaches and trends in consumer and digital marketing to help you craft the best marketing strategy. We also coordinate website updates, content, and digital signage requests.

Contacts: Ashley Haglund, LaNeysha Campbell

Internal Marketing

We meet with internal stakeholders to advance staff engagement and communication, patient experience, and internal signage projects. Our internal marketing team also can coordinate requests for intranet announcements, screensavers, and posters.

Contacts: Ashley Haglund, Sophia Barish

Leadership & Strategic Communications

Messages on behalf of executives and communications promoting strategic leadership priorities require organizational awareness, emotional intelligence, and situational sensitivity. Our team crafts clear, transparent, honest communications that foster trust, build awareness and engagement, and support the goals, reputation, and success of UI Health.

Contacts: Tim Schulte, Rachel Paus

Patient & Clinical Operations Communications

Many projects require patient-facing communications, including new care processes, sensitive messaging, or communication projects with a primarily external audience. We will help you strategize and execute the best tactics for reaching your patient audience.

Contacts: Ashley Haglund, Rachel Paus

Patient Education & Patient Experience

In conjunction with service line campaigns, expanded and accurate patient education materials are critical to the patient journey and patient experience and retention. The marketing team can assist you with updating your patient materials and ensuring correct development and distribution.

Contact: Julie Butney

Patient Stories

We help departments and clinical programs share impactful, inspiring, and motivational patient stories that highlight UI Health’s commitment to quality, safety, and our mission to serve everyone.

Contacts: LaNeysha Campbell, Tim Schulte

Web & Digital Services

Web Development & Management

Our Web & Digital experts create exceptional digital experiences that inform and influence our patients and employees. We collaborate on strategy, lead design and development, and support the project beyond its go-live date to help ensure success.

Contact: Eric Pitt

Digital Marketing

Our team is experienced in digital advertising, email marketing, search-engine optimization, and other digital strategies that help you connect with your current patients and reach new audiences online.

Contact: Eric Pitt, Natalie Foster

Social Media

Marketing & Strategic Communications manages UI Health social media accounts and ensures UI Health-branded accounts follow approved Hospital policies and standards for social media use. To request a social media page for your department or program, fill out this form.

Contact: Tim Schulte, Eric Pitt

Creative Services 

Brand Management

Protecting the reputation of the UI Health brand is one of the foremost goals of Marketing & Strategic Communications. Working from a well-defined set of brand standards, we set out to ensure the brand is utilized appropriately, develop collateral that stands out, create effective messaging, and deliver customer experiences that support our brand identity at every turn.

Contacts: Hoss Fatemi, Rachel Paus


From print design to digital experiences, every Marketing project relies on strategic design to help you connect with patients, colleagues, and other important audiences.

Contact: Hoss Fatemii, Bob Reddy


Marketing & Strategic Communications offers photography services for executive-sponsored events and for service line and internal campaigns. During post-production, all images are color-calibrated and retouched before being distributed. Photography also is archived on the UI Health Photo Library.

Contacts: Hoss Fatemi, Bob Reddy

Video Production

We offer video services that advance executive-led initiatives, consumer marketing, and patient education. Post-production editing, sound design, and rendering and encoding ensures the final video is best formatted for each channel of distribution.

Contact: Hoss Fatemi

Signage & Wayfinding

Marketing & Strategic Communications ensures that clinic signage, exterior signage, and wayfinding materials meet UI Health brand and compliance standards.

Contact: Hoss Fatemi