Our Work
Marketing & Strategic Communications lead the concept and creation with our production partners to showcase the new state-of-the-art Specialty Care Building & Outpatient Surgery Center. The spot needed to demonstrate the high-touch, high-tech experience patient would expect throughout their visit to the SCB while having both English and Spanish versions shown on all major legacy and digital stations. The broadcast spot was the creative anchor for the campaign, including out-of-home, print, and digital advertising.
Brand Commercial
Broadcast
Digital TV/Web
The digital portion of the campaign extended the commercial and its message to all digital platforms in a unique mix of targeted and passive messaging. The creative also was used to demonstrate UI Health as the employer of choice among other health systems in the Chicagoland area.
Digital & Social
YouTube
UIHealthCare
The campaign had a full complement of out-of-home placement with physical and digital banners. This included takeovers of major CTA train stops, CTA and Pace buses, billboards along major highways and within the neighborhoods of our patient population. The out-of-home ads were placed in both English and Spanish.
Outdoor Media
CTA
PACE
Volta Digital Services
UI Health sponsored premier sports programs on the Marquee Sports Network, including branded segments as the presenting sponsor.
Sports Sponsorship
Marquee Sports Network
UI Health Marketing team created two, double-page magazine spreads that featured the Specialty Care Building in hero shot to illustrate that the SCB is a modern, inviting, state-of-the-art healthcare facility. A spread showcasing a diverse team of UI Health care providers and staff were placed atop the SCB to show what is truly important: the people that provide our care.
Chicago magazine
Chicago Health magazine
MyMetra
