Logo & Usage Guidelines
University of Illinois Hospital & Clinics; Mile Square Health Center locations; University of Illinois Physician Group practice locations; and patient-facing clinical care provided by the seven UIC health sciences colleges.
Everything related to clinical care that patients see or hear needs to use this logo and name.
Examples include:
- Print materials
- Web and social media content
- Videos
- Signage, posters, and fliers
Download the Brand Identity QuickStart Guide (pdf)
Official UI Health Logo
The Official UI Health Logo is horizontal and contains three elements: the IL Cross, the words UI Health, and the UIC circle. The Official Logo is required on all patient materials. 
Download 4-color logo: Vector PDF | Vector EPS | 300dpi PNG
Download 1-color logo: Vector PDF | Vector EPS | 300dpi PNG
Stacked Logo
The Stacked Logo is to be used only when the placement dimensions make the scale of the Official Logo too small to read.
Download 4-color logo: Vector PDF | Vector EPS | 300dpi PNG
Download 1-color logo: Vector PDF | Vector EPS | 300dpi PNG
Abbreviated Logo
The Abbreviated Logo may be used after the first use of the Official Logo in multipage documents or internal decks. The Abbreviated Logo and a Department Identifier also can be used as secondary mark in communications regarding a specific department. (See Brand Signage Guidelines)
Download 4-color logo: Vector PDF | Vector EPS | 300dpi PNG
Download 1-color logo: Vector PDF | Vector EPS | 300dpi PNG
DO NOT USE: Logo Violations
DO NOT place the logo on a color that decreases legibility, unless approved by Marketing.
DO NOT USE: The logo never can be 1-color blue.
DO NOT USE: The logo can be 4-color or all-black, -white, or -gray/-silver. Other all-color logos are not allowed.
DO NOT place the logo without the UIC circle.
DO NOT place service line names above the logo. Service line names must be placed under the logo.
DO NOT use a red UIC circle. The UIC circle is only allowed to be PMS 308 unless the entire logo is 1-color.
DO NOT USE: Name Violations
UI Health is the correct term to use when talking to patients or creating patient materials. DO NOT USE UIC or UIC Health.
Color Guidelines
Below are the colors that can be used for typography headlines and background colors on printed collateral. The color formulas are based on Pantone Color Bridge with Uncoated Paper.
Teal
PMS 2229 UP
CMYK 100, 0, 22, 0
sRGB 0, 154, 171
HEX #009AAB
Mint
PMS 325 UP
CMYK 66, 0, 28, 0
sRGB 94, 182, 171
HEX #5EB6AB
Note: For accessibility purposes, only dark text can be used on top of Mint.
Sky
PMS 7704 UP
CMYK 90, 18, 10, 10
sRGB 61, 141, 164
HEX #3D8DA4
Breeze
PMS 7710 UP
CMYK 76, 1, 21, 1
sRGB 64, 170, 176
HEX #40AAB0
Note: For accessibility purposes, only dark text can be used on top of Breeze.
Lake
PMS 308 UP
CMYK 100, 32, 11, 37
sRGB 62, 106, 123
HEX #3E6A7B
Charcoal
CMYK 0, 0, 0, 90
sRGB 90, 90, 90
HEX #5a5a5a
Spring
CMYK 32, 7, 93, 0sRGB 186, 201, 66
HEX #bac942
Note: For accessibility purposes, only dark text can be used on top of Spring.
Web: Primary Colors
Below are the accessibly-compliant colors that can be used for digital and web purposes.
Lighter Blue
HEX #068292
Use: Headlines, Subheadlines, Links, and UI Elements
Darker Blue
HEX #046f8b
Use: Navigation Bars, Headlines, Subheadlines, Links, and UI Elements
Green
HEX #647e3a
Use: Headlines, Subheadlines, and UI Elements
Lighter Grey
HEX #646464
Use: Headlines, Subheadlines, and UI Elements
Darker Grey
HEX #595959
Use: Body Text
Web: Secondary Colors
Maroon
HEX #791a3e
Use: UI Elements
Orange
HEX #c45209
Use: UI Elements
Red Violet
HEX #a3429b
Use: UI Elements
Manufacturing Colors for Logo
The Pantone numbers are to be used for signage, embroidery, and screen printing. 
Typeface Guidelines
The main typeface for all UI Health materials is Gotham. If you cannot purchase Gotham, you are allowed to use Arial.
Click here to purchase the Gotham font.
Photography & Video
UI Health and UIC staff have access to the UI Health Photo/Video Library.
DO NOT USE: Image Use Violations
Avoid using the following in UI Health marketing materials:
- Clip art
- Copyrighted images
- Images of people for materials regarding sensitive content (addiction, behavioral health, sexually transmitted infections)
Brand Signage Guidelines
Building Exterior and Main Entrance/Lobby
The Official Logo should be used on the exterior and main lobbies of all clinical buildings unless prevented by placement dimensions or leasing agreements. The full-color logo should be used unless wall color decreases contrast.
Clinic Waiting Rooms/Check-in Areas
The Abbreviated Logo and a Department Identifier can be used on interior department signage within clinics. The sign should be 90% black and produced as dimensional letters.
